Ad analysis
The message that this advertisement is sending to viewers is that if you use the product being advertised, your skin will look as good and as young as Diane Keaton’s in this photo. This message is portrayed this way because her skin looks young and healthy for her age, and is saying that she uses this product to look like this.
The persuasive techniques that the advertiser has used in this include appeal to fear, predominantly aging, and flattery. These techniques are shown by an older person looking young, and having great skin. They have been used very strategically to manipulate you to buy their product. The target audience for this advertisement is older ladies.
Diane Keaton is presented as being a lot younger than what she actually is. The stereotypes shown in this advertisement include how Diane Keaton looks young and fresh, when really she is that same as everyone else. This ad does not represent an accurate picture of today’s society because it does not represent how aged people really look, and it is telling you that your skin should look like that at an older age. The advertisers are telling you that your skin has to look as good as it did when you were much younger and that buying this product, it will.
Personally, I believe that the techniques used in this advertisement would be effective to older women who want to look young. Overall this is a very clever and interesting advertisement.
The message that this ad is sending is that if you buy and use this product, girls will want you. This advertisements target audience is teenage boys and young men. Displaying a picture of a pretty blonde suggesting that by using the product, you’ll get someone like her is sending this message and the advertisers have used that in an effective way.
The persuasive techniques that are displayed in this advertisement include appeal to fear of rejection, that if you don’t purchase the product, you wont get girls. Also appeal to desire for popularity, social status, a good reputation or image, being cool. These persuasive techniques are used in a specific way to get the product advertised sold.
The girl in this advertisement is portrayed as stereotypical, blonde hair, very slim and flawless. This ad implies that women are only used as sexual objects for men, which I strongly believe is untrue and disrespectful towards women.
This advertisement does not represent an accurate picture of society and is misleading men’s way of thinking of women. The advertisers are telling you that you should look flawless and pretty from a women’s perspective. It is also saying that if men use this product, they will get girls that look like that.
Overall, the persuasive techniques used in this advertisement aren’t effective because it is misleading for both genders and isn’t very effective to sell the product.
The message that the advertisement is sending the viewer is that when you use their product, your skin will look as good as Justin Bieber’s in this picture. This message is being sent by Justin holding the product and having flawless skin. The target audience for this advertisement is for all teenagers.
The persuasive techniques used in this advertisement includes appealing to the desire for conformity and appealing to desire for popularity, social status, a good reputation or image and being cool. They have also used a celebrity in this ad to make people want to purchase the product to be like them. Justin is being portrayed as confident and outgoing in this ad.
The only stereotype shown in this ad is that he is a celebrity that many people look up to. This ad isn’t an accurate picture of society because not everyone has perfect skin all of the time.
The advertisers are telling you that you need to look flawless to fit in today’s society and you will by buying this product, which is untrue, the way your skin is doesn’t define who you are. I believe that the persuasive techniques used in this advertisement are effective to teenagers because they all want to fit in.
The message this ad is sending to its viewers is that for your children to be happy, they have to have fashionable nappies. This message is being sent by using happy little kids, suggesting that by using this product, you baby will be happy too. The target audience for this advertisement is mothers shopping for their child.
The persuasive techniques used in this ad include appealing to desire to be an individual and unique and appealing to desire for popularity, social status, a good reputation or image, being cool. The kids in this advertisement are portrayed as confidant happy children.
There are no stereotypes in this ad but it does include children from different ethnic groups, targeting a larger audience. This ad does represent an accurate picture of society because it includes different races.
The advertisers are telling you that you need patterned nappies to be cool and fit in. The persuasive techniques used were effective in some ways and not in others. It is an overall good advertisement.
The message that the ad is sending to the viewer is that by using Rabo Direct banking you will save for all of the things you could be missing out on.
This message is being sent by using things that stick in your head and is humorous. The target audience is all ages.
The persuasive techniques included in this advertisement include appealing to desire to save money the hip-pocket nerve, which helps capture the audience. The person in the ad is represented as doing what other banks seem to be doing with other peoples lives.
There aren’t any stereotypes used in this ad. This advertisement does represent an accurate picture of society because in a way, that is what banks are essentially doing to us, although it doesn’t mean that this bank is really any different.
The advertisers are telling you that you should be using this bank and not any other because it has better deals. The persuasive techniques in this ad are quite effective and I think any people would still remember it. They used humor in a creative way, which I though was the best part.
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