Representation Folio

Ad analysis

The message that this advertisement is sending to viewers is that if you use the product being advertised, your skin will look as good and as young as Diane Keaton’s in this photo. This message is portrayed this way because her skin looks young and healthy for her age, and is saying that she uses this product to look like this.

The persuasive techniques that the advertiser has used in this include appeal to fear, predominantly aging, and flattery. These techniques are shown by an older person looking young, and having great skin. They have been used very strategically to manipulate you to buy their product. The target audience for this advertisement is older ladies.

Diane Keaton is presented as being a lot younger than what she actually is. The stereotypes shown in this advertisement include how Diane Keaton looks young and fresh, when really she is that same as everyone else. This ad does not represent an accurate picture of today’s society because it does not represent how aged people really look, and it is telling you that your skin should look like that at an older age. The advertisers are telling you that your skin has to look as good as it did when you were much younger and that buying this product, it will.

Personally, I believe that the techniques used in this advertisement would be effective to older women who want to look young. Overall this is a very clever and interesting advertisement.

The message that this ad is sending is that if you buy and use this product, girls will want you. This advertisements target audience is teenage boys and young men. Displaying a picture of a pretty blonde suggesting that by using the product, you’ll get someone like her is sending this message and the advertisers have used that in an effective way.

The persuasive techniques that are displayed in this advertisement include appeal to fear of rejection, that if you don’t purchase the product, you wont get girls. Also appeal to desire for popularity, social status, a good reputation or image, being cool. These persuasive techniques are used in a specific way to get the product advertised sold.

The girl in this advertisement is portrayed as stereotypical, blonde hair, very slim and flawless. This ad implies that women are only used as sexual objects for men, which I strongly believe is untrue and disrespectful towards women.

This advertisement does not represent an accurate picture of society and is misleading men’s way of thinking of women. The advertisers are telling you that you should look flawless and pretty from a women’s perspective. It is also saying that if men use this product, they will get girls that look like that.

Overall, the persuasive techniques used in this advertisement aren’t effective because it is misleading for both genders and isn’t very effective to sell the product.

The message that the advertisement is sending the viewer is that when you use their product, your skin will look as good as Justin Bieber’s in this picture. This message is being sent by Justin holding the product and having flawless skin. The target audience for this advertisement is for all teenagers.

The persuasive techniques used in this advertisement includes appealing to the desire for conformity and appealing to desire for popularity, social status, a good reputation or image and being cool. They have also used a celebrity in this ad to make people want to purchase the product to be like them. Justin is being portrayed as confident and outgoing in this ad.

The only stereotype shown in this ad is that he is a celebrity that many people look up to. This ad isn’t an accurate picture of society because not everyone has perfect skin all of the time.

The advertisers are telling you that you need to look flawless to fit in today’s society and you will by buying this product, which is untrue, the way your skin is doesn’t define who you are. I believe that the persuasive techniques used in this advertisement are effective to teenagers because they all want to fit in.

The message this ad is sending to its viewers is that for your children to be happy, they have to have fashionable nappies. This message is being sent by using happy little kids, suggesting that by using this product, you baby will be happy too. The target audience for this advertisement is mothers shopping for their child.

The persuasive techniques used in this ad include appealing to desire to be an individual and unique and appealing to desire for popularity, social status, a good reputation or image, being cool. The kids in this advertisement are portrayed as confidant happy children.

There are no stereotypes in this ad but it does include children from different ethnic groups, targeting a larger audience. This ad does represent an accurate picture of society because it includes different races.

The advertisers are telling you that you need patterned nappies to be cool and fit in. The persuasive techniques used were effective in some ways and not in others. It is an overall good advertisement.

The message that the ad is sending to the viewer is that by using Rabo Direct banking you will save for all of the things you could be missing out on.

This message is being sent by using things that stick in your head and is humorous. The target audience is all ages.

The persuasive techniques included in this advertisement include appealing to desire to save money the hip-pocket nerve, which helps capture the audience. The person in the ad is represented as doing what other banks seem to be doing with other peoples lives.

There aren’t any stereotypes used in this ad. This advertisement does represent an accurate picture of society because in a way, that is what banks are essentially doing to us, although it doesn’t mean that this bank is really any different.

The advertisers are telling you that you should be using this bank and not any other because it has better deals. The persuasive techniques in this ad are quite effective and I think any people would still remember it. They used humor in a creative way, which I though was the best part.

 

 

Stereotypes

1. What does the word ‘stereotype’ mean?

The word stereotype means a widely held but fixed and oversimplified image or idea of a particular type of person or thing.

2.   Describe how the media portrays certain ethnic groups in a negative light. Give an example of a specific ethnic group.

The Media portrays certain ethnic groups in a negative light. An example of this is Asians being bad drivers. This is extremely racist and is proven to be untrue. Just because a person is from a different race or culture, doesn’t mean they are incompetent to drive on our roads.

3.   Discuss how stereotypes are represented in the media.

Stereotypes are represented in the media in many different ways in today’s society, for example teen stereotypes, gender stereotypes and racial stereotypes. Almost all of the people on TV are pretty, really skinny, wears nice clothes and have their hair styled. This is not the right way to portray people because it is not how it is in real life.

4.   How does the media encourage the use of stereotypes?

The media encourages the use of stereotypes in many different ways. Whether it is using skinny and pretty girls in men’s ads or good looking and famous guys in others, the media has come up with a very manipulative way to advertise.

5.   How are stereotypes constructed?

Everything we do influence us in some way, whether good or bad. Stereotypes are constructed by having the same information told by our parents, friends and television.

6.   Research and analyse the representations in the media that are stereotypical.

There are many stereotypes used in media. A popular stereotype used in television and ads is that black people are rough and often part of gangs. This stereotype is often false and untrue.

7.   How are stereotypes and prejudices constructed?

Stereotypes are constructed by being influenced by the television, teachers, friends and parents. Being told that a certain group looks a certain way or vice versa.

8.   Describe a stereotyped character form a TV show or movie.

Kate Hudson and Anne Hathaway star in the film ‘Bride Wars’. They start off as best friends from a very young age, dreaming of their weddings. It is depicted that all women care about is big weddings, and they put their friendship on the line over a wedding date.

9.   How accurate is this stereotype?

This stereotype isn’t accurate at all because everyone has their own opinions and cares about different things. Not every girl cares about having a huge wedding, and there is nothing wrong with that. 

The History of Advertising

Advertising isn’t just 2 minutes of interruptions during your favourite shows or about the new and popular things; it has a long history too. It is an essential part to many successful businesses – without it, far less people would know who you are.

Remarkably, Advertising dates back to early civilization. The Egyptians used papyrus for their posters and sale messages and evidence has even been found in the ruins of Pompeii and Ancient Arabia. The wall paintings that are still around today can be described as advertising. These paintings are possibly the oldest and first form of advertising used.

During the middle ages, many people could not read or write, therefore many of the worded displays of advertising were not understood. Image advertising started to be used displaying pictures for different businesses. Some shop owners often used street callers to attract customers as a form of mouth Advertising. As society became more advanced, so did advertising.

During the 18th Century, ads began to appear in newspapers in England and were mostly to promote books and medicines. However, false advertising quickly became a problem, which caused regulations to be used for advertising.

In the 19th Century, Thomas J. Barratt from London created an effective advertisement using slogans, images and phrases. His most famous slogan, “Good morning. Have you used Pears’ Soap?” was used well into the 20th century. Barrett is called “ the father of modern advertising”. Pears Soap became the world’s first brand, and it still exists today.

Advertising soon ventured into other forms, appearing

in other media bases besides the newspaper. In the early 1920’s, the first radio stations were established. They were often sponsored by a single business in exchange for mentioning the business’ name. In the late 1940’s and early 1950’s, commercial television began. Also the practice of selling advertisements to multiple different sponsors became more popular.

When the sexist and racist advertisings past is mentioned, the caveat tends to be ‘But look how far we’ve come today!’ But has it really changed? Many of the old sexist and racist ads have been used in modern advertisements, just shown in a different way.

This ad shows that women should be at mens feet created in the 60’s and a similar ad created in the 21st century suggests the same concept. At least in the vintage ad you could see the models face!

Advertising is now posted everywhere you look. On the internet, the radio, between television shows and even bars running along the bottom of your screen during them.

Advertising plays a major part in todays society and has impacted the world for centuries, whether positively or negatively.

If you would like more information on this visit these websites! 🙂

http://en.wikipedia.org/wiki/Advertising

http://visual.ly/history-advertising

http://www.businessinsider.com/these-modern-ads-are-even-more-sexist-than-their-mad-men-era-counterparts-2012-4?op=1

Tash x